My face fell. Out of the corner of my eye, I saw a crumpled up brown bag featuring the villainous golden arches I have come to hate. McDonald's is uniquely ubiquitous in our environment and our culture. It starts early. My mom used to bring me to McDonald's when I was a kid as a rare "special treat." I even have old photos of myself celebrating my birthday at McDonald's, clown and all.
Kids are routinely assaulted by McDonald's commercials. McDonald's spent $963 million in 2011, which is the most by any restaurant brand. In fact, McDonald's accounts for one-sixth of all money spent on restaurant advertising.
This is what parents are up against. Fortunately, there are trends that the tide is turning. Children's hospitals across America are finally starting to close their doors to McDonald's franchises. And, sales at the restaurant giant have been declining over the past three years.
I hope these positive trends continue. Instead of golden fries, I hope kids will choose green veggies. Instead of opting for an egg McMuffin sandwich, I hope kids will choose to eat the eggs and hold the muffin. One day, instead of kids asking their parents to go to McDonald's, I hope they will ask to see Old MacDonald's farm--a farm to table restaurant where kids can learn where their food comes from and have a truly happy meal.